Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Year
Author
Title
Keywords
Recent Submissions
FAQ
Top 10 Submissions
Top 10 SumSU Authors
Statistics
Help
Sign on
My DSpace
Receive email
updates
Edit Profile
SumDU Repository
Search
All of DSpace
Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
Clear search fields
Title
Author
Type
Keywords
Language
Year Issued
ORCID
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Showing results 1 to 10 of 15
Issue Year
Title
Author(s)
Type
Views
Downloads
2017
Innovation of shopping experience based on smartphone behavior in purchasing process
Bacik, R.
;
Kakalejcik, L.
;
Gavurova, B.
Article
-1402863000
654438479
2021
Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce
Fedorko, R.
;
Skerhakova, V.
;
Markova, S.
;
Bacik, R.
;
Fejercak, L.
Article
286295321
1133004561
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
1362862543
-1232756918
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
1189181
318547695
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
2023710616
459150475
2021
Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)
Bacik, R.
;
Gavurova, B.
;
Gburova, J.
Article
-791895182
-1372760091
2019
Management of Competitiveness and Economic Performance Based in the V4 Countries
Bacik, R.
;
Kloudova, J.
;
Gonos, J.
;
Ivankova, V.
Article
585705212
2118184532
2019
Public administration in EU: harmonization of income taxes
Korecko, J.
;
Bacik, R.
;
Voznakova, I.
Article
-91461127
788446935
2018
Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia
Gavurova, B.
;
Bacik, R.
;
Fedorko, R.
;
Rigelsky, M.
Article
1580391567
-638839761
2019
Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries
Fedorko, R.
;
Bacik, R.
;
Olearova, M.
;
Rigelsky, M.
;
Breyl, P.
Article
2011488567
833261620
Current filters:
×
Sort items by
Relevance
Title
Issue Year
In order:
Ascending
Descending
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Discover
Author
10
Gavurova, B.
7
Fedorko, R.
6
Olearova, M.
5
Rigelsky, M.
2
Gburova, J.
2
Kakalejcik, L.
1
Breyl, P.
1
Fejercak, L.
1
Gonos, J.
.
next >
Keywords
4
Вишеградська група
3
hotels
3
marketing communication
3
готель
2
advertising
2
political marketing
2
reputation
2
tourism
2
маркетингова комунікація
.
next >
Year issued
3
2021
2
2020
2
2023
1
2017
1
2018
1
2022
1
2024