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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 10
Issue Year
Title
Author(s)
Type
Views
Downloads
2020
The Future of TV Advertising Targeting Young Slovak Consumers
Miklosik, A.
;
Starchon, P.
;
Vokounova, D.
;
Korcokova, M.
Article
1950694158
-1988354864
2020
Interconnection of Consumer Behaviour of Different Generations and Marketing Strategy of a Football Club – Experience in Slovakia
Zsigmond, T.
;
Korcsmáros, E.
;
Machová, R.
;
Šeben, Z.
Article
-425239117
-1156999416
2020
Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques
Krivosikova, A.
;
Rybanska, J.
;
Nagyova, L.
;
Geci, A.
Article
1545897511
-1796106818
2021
Dual Quality of Products: Myths and Facts through the Opinions of Millennial Consumers
Bartkova, L.
;
Veselovska, L.
;
Sramkova, M.
;
Zavadsky, J.
Article
185976980
258917357
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
1495069645
-2124310462
2022
Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market
Vo, T.H.G.
;
Cho, J.
;
Le, K.H.
;
Luong, D.B.
Article
705821
1243075
2020
Customer Satisfaction and Behaviour at Retail Outlets: an Adaptive Fuzzy Regression Model with LINGO Based Analysis
Rizwanullah, M.
;
Abunar, S.
;
Qazi, Sayeeduzzafar
Article
-1432541604
-1760221819
2023
Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study
Zsigmond, T.
;
Feher, L.
;
Machova, R.
;
Kovacs, Sz.
Article
45
42
2023
The Effect of the Internal Customer (Employee) on the External Customer in Citizenship Behaviour: A Mediated Model Through Customer Support Perception
Kerse, Y.
;
Kerse, G.
Article
26681
19015
2023
Attitudes and Actual Buying Behaviour of Sustainable Clothes from the Perspective of Female Generations in Slovakia
Taborecka, J.
;
Rajic, T.
;
Vinczeova, M.
;
Kaputa, V.
Article
19415825
69603922
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Keywords
8
consumer behaviour
2
Slovakia
2
Словаччина
1
affecting factors
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celiac disease
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clothes consumption
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2021