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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 80
Issue Year
Title
Author(s)
Type
Views
Downloads
2023
Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity
Heidari, S.
;
Zarei, M.
;
Daneshfar, A.
;
Dokhanian, S.
Article
-461646235
-1459457060
2023
The Mediating Role of Job Security in The Impact of Digital Leadership on Job Satisfaction and Life Satisfaction
Topcuoglu, E.
;
Oktaysoy, O.
;
Uygungil-Erdogan, S.
;
Kaygin, E.
;
Karafakioglu, E.
Article
1018234
818597
2023
The impact of AI development on the development of marketing communications
Nesterenko, Volodymyr Ivanovych
;
Olefirenko, Oleh Mykhailovych
Article
-89686309
-777008434
2023
Does Dual Quality of Products in the European Union Truly Bother Consumers?
Bartkova, L.
;
Veselovska, L.
Article
10294
16738
2023
The Importance of Gender Equality in Promoting Entrepreneurship and Innovation
Veckalne, R.
;
Tambovceva, T.
Article
627294544
-976391618
2023
Tourism as a Factor of Local and Regional Development
Vrablikova, M.
;
Turciakova, A.H.
;
Baranova, M.
Article
173843
146618
2023
Analysing Customer Loyalty, Customer Satisfaction and Service Quality at DLF Mall of India
Sao, A.
;
Kumar, A.
;
Bapat, G.
;
Khan, M.S.
;
Singh, S.
Article
17004706
7453189
2023
A Contribution to Industrial Buyer Behavior Model: An Empirical Research
Aydın, S.
;
Ungan, M.C.
Article
2695208
4339319
2023
Influence of Benevolence and Credibility on Conduct of Integrative Negotiation Behaviours
Rahmoune, M.
;
Alsagaf, M.
;
Abdeltawab, A.M.
;
Azhari, A.
;
Hofaidhllaoui, M.
Article
59595
151036
2023
The Impact of Human Resources Maintenance on Enhancing Organizational Agility: An Applied Study on Secretariat of Northern Borders Region
Saad, M.A.
;
Al-Naggar, S.A.
Article
550091543
471852674
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2
Chovanova Supekova, S.
2
Gavurova, B.
2
Gumus, N.
2
Machova, R.
2
Onurlubas, E.
2
Vrablikova, M.
2
Yildirim, E.
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Abdeltawab, A.M.
1
Agarwal, B.
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Keywords
7
innovation
5
sustainability
4
regional development
4
Turkey
4
людські ресурси
4
регіональний розвиток
4
Туреччина
3
brand equity
3
consumer behaviour
.
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