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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 6 of 6
Issue Year
Title
Author(s)
Type
Views
Downloads
2021
Differences in the Perceived Financial Risk Factors between Digital Natives in the E-Commerce
Fedorko, R.
;
Skerhakova, V.
;
Markova, S.
;
Bacik, R.
;
Fejercak, L.
Article
286295320
1290532652
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
1362862543
-1232756917
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
1189181
319127984
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
2023710617
459150466
2022
Gender Differences in the Perception of Motivations for Consumer’s Online Brand-Related Activities and Their Impacts on Instagram
Nastisin, L.
;
Jura, A.
;
Fedorko, R.
;
Kopor, I.
Article
486529
2339402
2024
Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries
Nastisin, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
383
517
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E-commerce
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financial risk
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gender differences
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hotels
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