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Browsing by Keywords marketing communications


Showing results 1 to 20 of 77
Issue Year Title Author(s) Type Views Downloads
2019 Company’s image and greenwashing in the framework of green investment concept Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna Article 1691628878 -1385932223
2014 Formation of brand-focused communication management system of industrial enterprise Ivashova, Nadiia Vasylivna Article 94057083 188386734
2021 The impact of territories transformational processes on marketing communications development: bibliometric analysis Nesterenko, Volodymyr Ivanovych; Yasnikovski, Adam Marian; Rosokhata, Anna Serhiivna; Koroshchenko, V. Article 221661761 162504254
2021 Influencer marketing in blood service facilities Khomenko, Liliia Mykolaivna; Saher, Liudmyla Yuriivna Article 87461501 -2112748768
2021 Marketing communications in the context of entrepreneurial activity: bibliometric analysis Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Khomenko, Liliia Mykolaivna; Kropyva, Viacheslav Viktorovych Article 73159546 -532466547
2019 Marketing Communications of Administrative Organs of Local Governance and Local Community Kuzior, A.; Sobotka, B.; Filipenko, А.; Kuzior, P. Article -403397331 -277389751
2023 Peculiarities of marketing communications in the management system of higher education institutions Kaliuzhna, S.R.; Smolennikov, Denys Olehovych Conference Papers 1167 1329
2014 PR в системі маркетингових комунікацій: основні функції Podliniaieva, Iryna Vladyslavivna Conference Papers 115449530 186989463
2016 PR як складова комплексу маркетингових комунікацій, його сутність та зміст Illiashenko, Serhii Mykolaiovych; Меркун, І.В. Conference Papers 5684816 7230294
2021 Promotion tools in small and medium enterprises: bibliometric analysis Makerska, V. O.; Khomenko, Liliia Mykolaivna; Pimonenko, Tetiana Volodymyrivna Article 1077823820 922777406
2020 Social marketing communications for blood donors retention Khomenko, Liliia Mykolaivna Conference Papers 550181244 -484319648
2014 Stakeholder’s expectations and objectives of the sport club in the context of marketing activities Kowalski, S. Article 5755956 5841001
2017 Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects Vasylieva, Tetiana Anatoliivna; Lieonov, Serhii Viacheslavovych; Makarenko, Inna Oleksandrivna; Sirkovska, N. Article -1433487902 -1654820633
2017 Sustainability information disclosure as an instrument of marketing communication with stakeholders: markets, social and economic aspects Vasylieva, Tetiana Anatoliivna; Lieonov, Serhii Viacheslavovych; Makarenko, Inna Oleksandrivna; Sirkovska N., Article -1100537479 115130629
2012 The communications model of using social network by sports clubs Kowalski, S. Article -1585447483 -2083127634
2022 To the issue of the improvement of Ukrainian entrepreneurial strategies: digitalmarketing as a modern tool for promotion of goods and servants in social media Hirna, О.; Haivoronska, І.; Vlasenko, Dmytro Oleksandrovych; Brodiuk, Y.; Verbytska, А. Article -358884490 -1289015267
2011 Алгоритм планування та формування ефективних маркетингових комунікацій банку Гузь, М.М. Article 855310 508831
2011 Аналіз бренд-колористики як інструменту впливу на цільову аудиторію бренда Makhnusha, Svitlana Mykhailivna; Косолап, Наталія Євгенівна; Косолап, Наталья Евгеньевна; Kosolap, Nataliia Evgeniivna Article -1681477384 -1523911415
2012 Аналіз клієнтського портфелю та витрат банку на маркетингові комунікації Гузь, М.М. Article 4965828 15032908
2009 Аналіз методів визначення бюджету маркетингових комунікацій банківських операцій Гузь, М.М. Conference Papers 30940 42212