Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/66757
Title: Strategy of Enterprise
Authors: Dehtiarova, Iryna Borysivna
Keywords: стратегія підприємства
стратегия предприятия
enterprise strategy
економіка
экономика
economy
стратегічне планування
strategic planning
стратегическое планирование
Issue Year: 2018
Publisher: Sumy State University
Citation: Dehtyarova, І.B. Strategy of Enterprise [Text]: lecture notes on the discipline "Strategy of Enterprise" for students of the specialty 051 "Economics" all forms of training / І. B. Dehtyarova. - Sumy: Sumy State University, 2018. - 61 p.
Abstract: This course helps students understand the basics of strategic planning process and choose strategic alternatives in conditions of uncertainty. Students will examine strategy hierarchy for single-business organisations (competitive strategy, which develops and sustains a competitive advantage for the goods and services that are produced) and multi-business organisations (corporate strategy, which is the hierarchically highest strategic plan of the organisation, which defines the global goals and ways of their achieving within strategic management).
URI: http://essuir.sumdu.edu.ua/handle/123456789/66757
Type: Learning Object
Appears in Collections:Навчальні та наукові видання видавництва СумДУ

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