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Title Sustainable marketing in the health care organizations
Authors Krukowska-Miler, A.
ORCID
Keywords стійкий маркетинг
устойчивый маркетинг
sustainable marketing
організації охорони здоров'я
организации здравоохранения
health care organizations
вартість
стоимость
value
пацієнти
пациенты
patients
Type Article
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/55623
Publisher Sumy State University
License
Citation Krukowska-Miler A. Sustainable marketing in the health care organizations [Електронний ресурс] / A. Krukowska-Miler // Economic Processes Management: International Scientific E-Journal. - 2017. - №2. - http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_11.pdf
Abstract This article presents the main aspects of sustainable marketing in health care organizations and how it can be put into treatment. The aim of the article is to bring closer the idea of sustainable development and, in particular, marketing, which prioritises responsibility towards the community in which the organization is located.
Appears in Collections: Economic Processes Management (Управління економічними процесами)

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