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Title Marketing approaches to increase of sales in the context of behaviour economy
Authors Makhnusha, Svitlana Mykhailivna
ORCID
Keywords маркетинг
marketing
продажі
sales
продажи
економіка
economy
экономика
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/48795
Publisher Sumy State University
License
Citation Makhnusha, S.M. Marketing approaches to increase of sales in the context of behaviour economy [Текст] / S.M. Makhnusha // Міжнародна стратегія економічного розвитку регіону : матеріали VІ Міжнародної науково-практичної конференції, м. Суми, 17 березня 2016 р. / За заг. ред. О.В. Прокопенко. - Суми : СумДУ, 2016. - С. 65-69.
Abstract In today's market conditions, competition in the markets and the struggle for the buyer necessitate producers and outlets in places of marketing of products to resort to new ways to promote sales by influencing the behavior of the potential consumer. This influence should affect not only their rational motives, but also irrational ones. It is known that the game in the subconscious and in the psychology of behavior can bring the desired results.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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