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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 10
Issue Year
Title
Author(s)
Type
Views
Downloads
2022
B2B Communication Strategy: Introducing a New Multifunctional Application for the Waste Management Industry
Svetlik, J.
;
Lastuvka, I.
Article
-1226994535
2003015284
2021
Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic
Nadanyiova, M.
;
Majerova, J.
;
Gajanova, L.
Article
537794002
536301418
2021
International Overview of Business Profiles from the Perspective of Instagram Users
Machova, R.
;
Santa, K.
;
Basa, P.
Article
1072557693
-1555380
2020
Engagement Marketing: the Innovative Perspective to Enhance the Viewer’s Loyalty in Social Media and Blogging E-Commerce Websites
Sadiq, W.
;
Abdullah, I.
;
Aslam, K.
;
Zulfiqar, S.
Article
-1898412186
-935146643
2020
Raising the Effectiveness of Tourism Marketing and Branding: Evidence from Armenia
Tovmasyan, G.
Article
-597139527
919485126
2020
Defining the Types of "Fakers" in Social Media
Saura, J.R.
;
Punzo, J.G.
Article
-1725246805
345288674
2020
Innovations in Human Resource Management: Impact of Social Media Use on Employees’ Performance
Alkhateeb, M.
;
Abdalla, R.
Article
1486916919
-985635329
2020
Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts
Hammou, I.
;
Aboudou, S.
;
Makloul, Y.
Article
-185625247
-104603810
2021
The Perception of Using Social Media – A Comparison of Entrepreneurs Implementing CSR in Managerial Practice and other Entrepreneurs in Selected V4 Countries
Metzker, Z.
;
Belas, J.
;
Amoah, J.
Article
1157244
4825710
2024
How VLOG Promotion Content Influences Consumer Attitudes
Jiang, L.
;
Yukio, K.
Article
919
1424
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Abdullah, I.
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Keywords
7
соціальні мережі
4
соціальні медіа
2
communication
2
комунікації
1
ABC model
1
advertisements
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2021
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2024