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Showing results 1 to 9 of 9

Issue Year	Title	Author(s)	Type	Views	Downloads
2020	The Future of TV Advertising Targeting Young Slovak Consumers	Miklosik, A.; Starchon, P.; Vokounova, D.; Korcokova, M.	Article	1950694158	-1988354864
2020	Interconnection of Consumer Behaviour of Different Generations and Marketing Strategy of a Football Club – Experience in Slovakia	Zsigmond, T.; Korcsmáros, E.; Machová, R.; Šeben, Z.	Article	-425239117	-1156999416
2020	Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques	Krivosikova, A.; Rybanska, J.; Nagyova, L.; Geci, A.	Article	1545897511	-1796106818
2021	Dual Quality of Products: Myths and Facts through the Opinions of Millennial Consumers	Bartkova, L.; Veselovska, L.; Sramkova, M.; Zavadsky, J.	Article	185976980	258917357
2022	Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming	Olearova, M.; Gavurova, B.; Bacik, R.	Article	1495069645	-2124310462
2023	Factors Affecting the Consumer Behaviour of Gluten Sensitive Consumers – A Pilot Study	Zsigmond, T.; Feher, L.; Machova, R.; Kovacs, Sz.	Article	45	42
2023	The Effect of the Internal Customer (Employee) on the External Customer in Citizenship Behaviour: A Mediated Model Through Customer Support Perception	Kerse, Y.; Kerse, G.	Article	26681	19015
2023	Attitudes and Actual Buying Behaviour of Sustainable Clothes from the Perspective of Female Generations in Slovakia	Taborecka, J.; Rajic, T.; Vinczeova, M.; Kaputa, V.	Article	19415825	69603922
2024	The Relationship between Consumer Life Orientation and Panic Buying Behaviour in the COVID-19 Pandemic Process	Cakirkaya, M.; Kocyigit, M.	Article	40	16